Seedance how-to keyword
To make a promo video, outline the audience, one benefit, opening visual, product moment, and CTA before generating any footage; AI output is strongest as a controlled visual draft within that plan.
A user searching "how to make a promo video" is usually trying to use Seedance rather than compare brands. The page should therefore answer the practical sequence: mode selection, input preparation, prompt structure, review, and iteration.
Adapt this original briefing structure to your own permitted source material and creative direction.
Opening: close-up of a commuter unlocking a folding bicycle. Benefit moment: the bike folds in one continuous action beside a train platform. Closing frame: the folded bike rests next to the commuter. Generate only the middle benefit shot first with a steady side-tracking camera and neutral station ambience.
Use text-to-video for a new scene, image-to-video when a still image defines the look, and video-to-video when an existing clip should guide motion or framing.
Add references that carry real creative constraints: subject identity, composition, environment, motion, audio mood, or style direction.
Describe subject, setting, action, camera movement, lighting, duration expectations, and any restrictions in a direct order.
Pick the creation mode that matches your available input, then write a concise prompt that describes the subject, motion, camera treatment, and desired output.
Yes, text-to-video can start from a written brief. Reference media becomes useful when you need stronger control over subject, composition, or motion.